The Gordon Company and Jewelers for Children are partnering on a unique, yet experimental fundraising initiative. It will culminate at the JCK Las Vegas Jewelry Show in May. Artist Neimar Duarte will set up a «studio» in the Gordon Co. booth (LUX Lobby 102) to complete an original painting.
A painting inspired by an iconic image of the late Princess Diana. In it she wears some of her signature blue sapphire jewellery.
Duarte, is an aerial artist born in Brazil. He has gained international fame for his unique style, a mixture of photorealism as well as fantasy art. He perfected it by creating personalized paintings for cars as well as motorcycles. He estimates that it will take about 150 hours to complete the work he will bring to completion at JCK.
Duarte's painting is worth more than $10,000. It will be auctioned off at the annual Jewelers for Children Facets gala on May 26 to benefit the organization and its mission. It supports children facing serious illnesses and life-threatening conditions.
Princess Diana broke tradition and created a new trend in engagement rings. When she chose her 12-carat blue Ceylon sapphire and diamond ring in 1981. But then sales of blue sapphire rings skyrocketed around the world at that time. And again in 2010 when Kate Middleton started wearing Diana's ring.
«We are proud to support Jewelers for Children in a way that is both meaningful and memorable.» Said Steve Webb, executive vice president of The Gordon Company. «This project represents a rare coming together of art and jewelry making to support a very worthy cause.».
JCK attendees are invited to visit The Gordon Co. booth in the LUX Lobby to see Duarte's work in progress. But also to meet the artist and learn more about the upcoming auction at the Facets gala.
Source: instoremag.com
