The main trends in men's jewellery are unique chains, symbols as well as pendants. As Ann Grimmett, Jared's vice president of merchandising, says. So she predicts that Jared and other jewelers will sell a lot of yellow or white gold and silver. But also mixed materials like beads and leather for Father's Day.
«Men are looking for pieces they can wear every day for multiple occasions,» says Grimmett. «They also want pieces that feel personal to them or have an element of personalization.».
A gift that is unique or different is ranked as the most important thing to shoppers in the US. According to the annual Father's Day survey by the National Retail Federation (NRF), followed by a gift that creates a special memory.
Grimmett notes that even with a popular Father's Day gift, such as a wristwatch, personalization is possible.
«Depending on their style, they might like a classic watch with a leather strap. Or a watch with more detail, such as a dive watch or a racing watch,» he says. «Also, colour accents on the dial are trending in the watch category.».
Golf-themed jewellery and accessories are usually a favourite for Father's Day. So Detroit-based brand Rebel Nell has unveiled a limited-edition collection of pieces made from material reused from the assistants' shirts worn during the Rocket Classic, the city's annual PGA Tour golf tournament.
«At Rebel Nell, we believe in giving new life to meaningful materials. But there's something so special about these shirts,» says Amy Peterson, co-founder and CEO of the company.
«They are history, they have been part of defining moments of the tournament. And now they are part of a new story, a story that supports women as they rewrite their future.».
Rebel Nell's new collection includes necklaces, bracelets, cufflinks, key chains, drinkware selections and divot tools. All made in Detroit by women with workplace issues. Each item is crafted to retain the texture, color and character of the caddie bib. And it celebrates the energy and camaraderie of the tournament game, Peterson says.
Father's Day spending could reach an all-time high of $24 billion this year. According to NRF research (conducted with Prosper Insights & Analytics). Spending on the holiday reaches $22.4 billion in 2024 and $22.9 billion in 2023, NRF said.
«Americans embrace important traditions and holidays and this Father's Day. So spending on gifts and other holiday items is expected to reach record levels.» As group vice president of industry and consumer insights, Katherine Cullen said. «As consumers strive to recognize the father figures in their lives, retailers are prepared with gift ideas, special offers and convenient shopping options to help customers find the right gifts.».
Consumers plan to spend an average of $199.38 per person on Father's Day. That's nearly $10 more than last year's average of $189.81, according to the NRF survey.
People between the ages of 35 and 44 tend to spend the most - $278.90 on average - of all age groups on Father's Day, NRF reported. Adding that these consumers are increasing their budget by an average of $27 on average compared to last year.
Almost half (48%) of all those surveyed by NRF plan to buy a gift for their father or stepfather. While a quarter of them are shopping for their spouse. Meanwhile, 12% are buying a gift for their son. But 9% for the brother, 8% for a friend and 6% for their grandfather.
Similar to 2024, online retailers are the most popular shopping destination for American consumers. As reported by 41% in the NRF survey. They are followed by department stores (35%), discount stores (23%), specialty stores (22%) and local or small businesses (19%).
Source: jckonline.com
