Real-time messaging is number 2 on Emmanuel Raheb's list of the biggest digital marketing trends for 2023. Whether it's SMS or live chat, retailers must have a way to respond directly to consumer questions, he writes.
Changes in the jewellery industry are constant and inevitable. Today's new modern digital marketing strategy may become obsolete by tomorrow.
The pandemic has forced rapid development in all sectors. What would have taken decades in the past happened in a few years.
The rules of marketing have changed radically and to continue to be successful, you need to adapt and grow.
Here 3 top digital marketing trends for 2023.
1) Outsourcing digital marketing will be a necessary change.
With old social media platforms dying and fresh ones taking their place, it's hard to keep up with every new development.
The constantly changing algorithms and popular content of the past may have little impact on its publication now.
Google, Facebook and Instagram are always creating new types of advertising. So each will become more aggressive as they compete for your marketing dollars. You could easily waste your marketing budget on ads that are ineffective.
The most successful jewelers stick to what they know best, selling jewelry! They leave the challenges and difficulties of digital marketing to the experts, outsourcing the work whenever possible.
2) Real-time messaging will play an important role.
Consumers (especially people under 30) live in an age of instant gratification. If they have a question, they want an answer now, they won't wait.
Mobile phones and the internet have made everything quickly accessible at our fingertips and have trained consumers to expect an immediate response.
Having a live chat (or SMS text messages) on your website is absolutely essential.
The effectiveness of real-time messaging will increase over time as more and more people communicate with you in this way.
Also, you need your jeweller's phone number to be visible in all the main areas of your website. Most newer customers will prefer to text you, but some will call you.
Whatever method a consumer wants to use should be available. With your competition only a click away, does it make sense for your jewelry store to be the first one a customer contacts?;
3) Will continue to increase influencer marketing.
There are millions of influencers out there today. A few years ago, there were just thousands.
Everyone is competing for the same eyeballs, and the influencers with the biggest followings will garner the most attention. You need to know which influencers your audience is most interested in!
You need to research your audience. Look at who is following you and pay attention to who they are following. You can learn a lot about your customers when you dig a little deeper into the details to see who “influences” them.
As the fragmentation of traditional media will continue and traditional media will be out of commission, the importance of influencer marketing will continue to grow.
