The protagonist of Wolf of Wall Street is one of the latest people to fund the innovative ID Genève brand. The goal, to accelerate the principles of its circular economy.
When it comes to investing, Leonardo DiCaprio is one Hollywood star who has shown that he is funding his dream.
In the past, the Wolf of Wall Street actor and climate activist has funded companies aligned with his principles. Such plant-based food brands as Beyond Meat, the British vegan fast-food chain Neat Burger. Also cruelty-free sneakers LØCI, VitroLabs (a California-based biotech company working on making skin from cells) and energy company Kingo.
Now, DiCaprio has chosen to invest more in what is worn on people's wrists. He invested in Swiss watchmaker ID Genève, which just raised 2 million Swiss francs in initial funding. Founded in 2020, ID Genève creates luxury Swiss watches using circular economy principles. It uses ethically sourced and recycled materials as well as low-carbon manufacturing processes.
Its objective? “To inspire and challenge the luxury sector to prioritise and innovate in environmental responsibility”.
And DiCaprio echoes that sentiment. “I'm thrilled to be an investor in ID Genève. A brand that is leading change in the luxury industry and beyond. Constantly innovating and focusing on the principles of the circular economy,” he said. The star is wearing ID Genève's latest limited edition Circular S 41mm Circular S 41mm watch with a solar dial. It is made of 100% recycled steel. The steel has been remelted using a solar furnace, which reduces the carbon footprint by 165 times.
It also carries a black “Treekind” strap, which is eco-friendly and made from 100% green waste to minimize waste and maximize reuse of materials. The same applies to the watch packaging, which is made entirely from mycelium mycelium and seaweed.
“We have always been interested in working with a global environmental advocate like Leonardo DiCaprio, and we are thrilled that this partnership has come to fruition,” says Nicholas Freudiger, Co-Founder & CEO of the brand. “Our hope is that this synergy will not only give us a stronger voice in advocating for sustainable practices, but also inspire and challenge our colleagues in the luxury sector and beyond to prioritize environmental practices.”.
Source: somethingaboutrocks.com
