Kering has launched an award that focuses on highlighting sustainability and innovation in the jewellery industry.
In collaboration with the World Jewellery Confederation (CIBJO) and the scientific coordination of Poli.Design at Politenico di Milano, the «Kering Generation Award X Jewelry» marks the expansion of the company's awards program in recognition of sustainable actions.
The award will support jewellery manufacturers who demonstrate excellence in sustainable design and practice. Through the creation of an international community of young students and start-uppers eager to innovate in the industry.
Kering will also be supported by its jewellery brands - Boucheron, Pomellato and Qeelin - in this effort.
The prize involves an international competition between 10 world-renowned universities and academies. With courses on jewellery and sustainability, as well as start-ups already in the industry.
Each school must present at least three projects. And the students with the help of local professionals will develop the projects before presenting them to the jury.
Start-ups will present their own innovations as part of the screening process.
Among the projects submitted, four finalists - two for the student category and two for the start-up category - will be presented to the jury next June 2025 at JCK, one of the jewellery industry's biggest trade events.
Source: professionaljeweller.com
