The actress stars in a 70mm film directed by Brady Corbet and Mona Fastvold. The film premiered during the Oscars broadcast.
Tiffany & Co. has appointed actress, producer, and director Natalie Portman as the house's global ambassador. They released a promotional video starring her during the broadcast of the 98th Academy Awards on March 15.
The campaign, focusing on the HardWear by Tiffany collection, explores five interpretations of love, each linked to a specific Tiffany design. The video offers what Tiffany describes as an intimate portrait of Portman. Portman appears as herself, embodying, according to the company, the many roles she holds as a producer, director, and mother. In a voiceover, she writes a letter to her daughter, reflecting on resilience, vulnerability, and self-esteem. As she says in the film, «Inner strength isn't found. You build it, piece by piece.».
Directed by Mona Fastvold and Brady Corbet, and with photography by Hoyte van Hoytema, the film was shot in 70mm. «We were drawn to the opportunity to create something that resonates with their historical identity,» Fastvold and Corbet said in a statement. «The film was shot in 70mm, a format that allowed us to capture the brand’s technical excellence with exceptional fidelity.» An original composition of «Moon River» plays throughout the campaign, referencing the brand’s connection to the classic film «Breakfast at Tiffany’s.».
An advertising campaign featuring photographs by Gordon von Steiner, held at Tiffany's flagship store on 5th Avenue. The Landmark, presents Portman wearing pieces from the HardWear, Knot, Sixteen Stone, and T by Tiffany collections.
«Natalie's elegance, authenticity, and intelligence align perfectly with Tiffany & Co.»s values.« As said by Anthony Ledru, President and CEO of Tiffany & Co. »Elegant and bold, she effortlessly embodies the modern Tiffany woman.".
Portman said it was her «honor» to collaborate with a brand with «an incredibly rich heritage» and «unparalleled craftsmanship.» She is added to the list of Tiffany ambassadors, which includes Anya Taylor-Joy, Greta Lee, Mikey Madison, Chase Sui Wonders, and Rosé.
Source: instoremag.com
