{"id":9047,"date":"2023-07-04T10:34:50","date_gmt":"2023-07-04T08:34:50","guid":{"rendered":"https:\/\/veneticomagazine.gr\/?p=9047"},"modified":"2023-07-07T13:04:41","modified_gmt":"2023-07-07T11:04:41","slug":"i-mikimoto-giortazei-130-chronia-kalliergeias-margaritarion","status":"publish","type":"post","link":"https:\/\/veneticomagazine.gr\/en\/news\/i-mikimoto-giortazei-130-chronia-kalliergeias-margaritarion\/","title":{"rendered":"Mikimoto celebrates 130 years of pearl cultivation."},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>The company's founder, Kokichi Mikimoto, created the first cultured pearl in 1893 in Japan, launching an entirely new industry.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">To celebrate the 130th anniversary, the company has launched a multi-part anniversary campaign. It began with the \u201cLove Letter to the Sea\u201d earlier this year.<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/mikimoto-1.jpg\" alt=\"\" class=\"wp-image-9052\" width=\"753\" height=\"441\" srcset=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/mikimoto-1.jpg 1004w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/mikimoto-1-300x176.jpg 300w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/mikimoto-1-768x450.jpg 768w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><figcaption class=\"wp-element-caption\">Necklace made of South Sea cultured white pearls in 18 carat white gold with rondelles sapphires.<\/figcaption><\/figure>\n\n\n\n<p>A six-part film series highlights the brand's relationship and love for the sea. It's a partnership it hopes to honor with its ongoing sustainability efforts.<\/p>\n\n\n\n<p>\u201cMikimoto has always been dedicated to the beauty of pearls. She channels her hopes and dreams into jewelry making,\u201d the company said. \u201cSo this year, Mikimoto will further continue its efforts to promote coexistence with nature. Especially with the sea, where pearls are cultivated.\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/1-Mikimoto.jpg\" alt=\"\" class=\"wp-image-9056\" width=\"753\" height=\"441\" srcset=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/1-Mikimoto.jpg 1004w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/1-Mikimoto-300x176.jpg 300w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/1-Mikimoto-768x450.jpg 768w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><figcaption class=\"wp-element-caption\">Brooch \u201cJardin Myst\u00e9rieux\u201d with cultured Akoya pearls.<\/figcaption><\/figure>\n\n\n\n<p>Mikimoto said it will continue its pearl research and its work to implement a zero-emission pearl cultivation system. That is, a system that can collect and recycle waste from the process.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Achieving its goal of zero emissions has been a work in progress since 2009, the company said.<\/h4>\n\n\n\n<p>Previously, when pearls were harvested, the shells and flesh were discarded, although the flesh was used for food.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/2-Mikimoto.jpg\" alt=\"\" class=\"wp-image-9059\" width=\"753\" height=\"441\" srcset=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/2-Mikimoto.jpg 1004w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/2-Mikimoto-300x176.jpg 300w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/2-Mikimoto-768x450.jpg 768w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><figcaption class=\"wp-element-caption\">Mikimoto \u201cOcean\u201d earrings in 18 karat white gold with sapphires and cultured Akoya pearls.<\/figcaption><\/figure>\n\n\n\n<p>So now Mikimoto, together with its partners, reuses and recycles waste. Collagen and conchiolin, also known as pearl protein, are extracted for use in cosmetics and nutritional supplements. While oyster shells are used for decorative purposes.<\/p>\n\n\n\n<p>\u201cMikimoto will continue its efforts to promote sustainable pearl cultivation. But at the same time it will preserve biodiversity and ecosystems,\u201d the company said.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Of course, the anniversary celebration would not be complete without pearl jewellery.<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/3-Mikimoto.jpg\" alt=\"\" class=\"wp-image-9064\" width=\"753\" height=\"441\" srcset=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/3-Mikimoto.jpg 1004w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/3-Mikimoto-300x176.jpg 300w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/3-Mikimoto-768x450.jpg 768w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><figcaption class=\"wp-element-caption\">Sterling silver bracelet with cultured Akoya pearls and enamel.<\/figcaption><\/figure>\n\n\n\n<p>Mikimoto recently unveiled its 130th anniversary collection, which is a combination of new and vintage jewelry. It also serves as a sample collection of its special and limited edition jewelry.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The collection consists of minimalist pearl pendants and earrings, as well as stunning pearl chains and colourful pins.<\/h4>\n\n\n\n<p>\u201cIn celebration of Mikimoto's 130th anniversary this year, we are not only honoring Mikimoto as the creator of cultured pearls, but paying tribute to the brand's origins from the sea and the beauty that pearls have given us for centuries,\u201d said Noriko Otsuka, senior vice president of commercial products for Mikimoto America.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/4-Mikimoto.jpg\" alt=\"\" class=\"wp-image-9065\" width=\"753\" height=\"441\" srcset=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/4-Mikimoto.jpg 1004w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/4-Mikimoto-300x176.jpg 300w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/4-Mikimoto-768x450.jpg 768w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><figcaption class=\"wp-element-caption\">18 karat white gold necklace with cultured pearl Akoya and diamonds.<\/figcaption><\/figure>\n\n\n\n<p>\u201cMikimoto's commitment to creating high-quality pearl jewelry in classic and modern styles is unrivaled in our industry. We therefore look forward to continuing to evolve and build on the brand's heritage.\u201d.<\/p>\n\n\n\n<p>The collection ranges in price from $640 for a pearl and enamel bracelet to $246,000 for a diamond necklace with a pendant pearl shell pearl.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pearl lovers will find several varieties to be included in the collection. Such as white, black and gold South Sea pearls, white Akoya pearls and conch pearls.<\/h4>\n\n\n\n<p>Another aspect of the celebration is a series of new campaign videos, entitled \u201cLove Pearls\u201d. In them, the brand's famous fans share their wishes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/5-Mikimoto.jpg\" alt=\"\" class=\"wp-image-9067\" width=\"753\" height=\"441\" srcset=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/5-Mikimoto.jpg 1004w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/5-Mikimoto-300x176.jpg 300w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/5-Mikimoto-768x450.jpg 768w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><figcaption class=\"wp-element-caption\">\u201cSplash\u201d pendant in 18 karat white gold with sapphires, diamonds and cultured pearls.<\/figcaption><\/figure>\n\n\n\n<p>Among the celebrities featured are actress and Mikimoto brand ambassador Dilraba Dilmurat, designer Marc Jacobs, model Ai Tominaga, actress Mari Natsuki and actors James Jirayu, Song Wei Long and Taishi Nakagawa.<\/p>\n\n\n\n<p>Dressed in Mikimoto jewelry, each video features a celebrity sharing her favorite pieces and memories associated with the historic brand.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u201cWhen I think of the most beautiful pearls in the world, I think of Mikimoto,\u201d Jacobs says in his video.<\/h4>\n\n\n\n<p>\u201cMy favorite piece of jewelry is a single strand pearl that I wear not only for good luck but also to charm every look.\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/6-Mikimoto.jpg\" alt=\"\" class=\"wp-image-9070\" width=\"753\" height=\"441\" srcset=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/6-Mikimoto.jpg 1004w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/6-Mikimoto-300x176.jpg 300w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/07\/6-Mikimoto-768x450.jpg 768w\" sizes=\"(max-width: 753px) 100vw, 753px\" \/><figcaption class=\"wp-element-caption\">Colorful necklace with white, gold and black South Sea pearls.<\/figcaption><\/figure>\n\n\n\n<p>Natsuki, perhaps best known in the United States for her voice in the 2001 animated film Spirited Away, shared her cultural connection to pearls as a Japanese woman.<\/p>\n\n\n\n<p>\u201cWhat I love about Mikimoto pearls is the romantic story,\u201d she said. \u201cPlus, they make me feel proud as a Japanese and confident as a woman. Still the pearls are the gems that really make me feel happy to be Japanese.\u201d.<\/p>\n\n\n\n<p>The videos are available for viewing on the Mikimoto website.<\/p>\n\n\n\n<p>Source: <a href=\"https:\/\/nationaljeweler.com\/articles\/12071-this-is-how-mikimoto-is-celebrating-130-years-of-cultured-pearls\" target=\"_blank\" rel=\"noreferrer noopener\">nationaljeweler.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The company has a new collection and a new campaign that acts as a love letter to the sea.<\/p>","protected":false},"author":3,"featured_media":9049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-9047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gems","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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