{"id":7987,"date":"2023-05-14T10:41:24","date_gmt":"2023-05-14T08:41:24","guid":{"rendered":"https:\/\/veneticomagazine.gr\/?p=7987"},"modified":"2023-05-14T10:41:27","modified_gmt":"2023-05-14T08:41:27","slug":"to-roloi-tis-jacob-co","status":"publish","type":"post","link":"https:\/\/veneticomagazine.gr\/en\/news\/to-roloi-tis-jacob-co\/","title":{"rendered":"The Jacob &amp; Co."},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"832\" height=\"380\" src=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-1.jpg\" alt=\"\" class=\"wp-image-7994\" srcset=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-1.jpg 832w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-1-300x137.jpg 300w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-1-768x351.jpg 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><figcaption class=\"wp-element-caption\"><em>The Billionaire Timeless Treasure, a unique $20 million piece from Jacob &amp; Co.<\/em>.<\/figcaption><\/figure>\n\n\n\n<p>Jacob &amp; Co., the New York-based watch and jewellery brand synonymous with bling culture, has a reputation for taking risks that almost no other watchmaker would dare to take.<\/p>\n\n\n\n<p>For example last autumn's Opera Godfather 50th Anniversary model. A triple-axis flying tourbillon tourbillon watch. With a composite music box and a 49 mm case engraved with 13 iconic scenes from The Godfather. Francis Ford Coppola's 1972 film, whose 50th anniversary was designed to celebrate the watch.<\/p>\n\n\n\n<p>At the end of March, the high-end watch industry was arriving in Geneva for the opening of the Watches and Wonders exhibition. T he Jacob &amp; Co. once again turned up the heat. With the unveiling of what it claimed was the most expensive watch of the watch week (a claim we can't dispute), the $20 million Billionaire Timeless Treasure.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"832\" height=\"380\" src=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-2.jpg\" alt=\"\" class=\"wp-image-7993\" srcset=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-2.jpg 832w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-2-300x137.jpg 300w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-2-768x351.jpg 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><figcaption class=\"wp-element-caption\"><em>The watch features 216.89 cts. t.w. of fancy yellow diamonds.<\/em><\/figcaption><\/figure>\n\n\n\n<p>While the unique pi\u00e8ce features a skeleton tourbillon movement. Its astronomical price tag has nothing to do with its complexity, but rather with its shiny and extremely sunny case. Another 216.89 cts. of fancy yellow and fancy bright yellow diamonds.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u201cIt took us three and a half years to complete this project,\u201d Benjamin Arabov, the brand's CEO, told JCK at the Four Seasons Hotel in Geneva, where a crowd of retailers and journalists had gathered to witness the unveiling of the watch. <\/h4>\n\n\n\n<p>\u201cIt literally has our blood, sweat and tears on it. Yellow diamonds are much rarer than white diamonds. For every 10,000 white diamonds, there is only one yellow diamond. Finding them is almost an impossible task.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"832\" height=\"380\" src=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-5.jpg\" alt=\"\" class=\"wp-image-7990\" srcset=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-5.jpg 832w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-5-300x137.jpg 300w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-5-768x351.jpg 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><figcaption class=\"wp-element-caption\"><em>The crowd at the unveiling of the Billionaire Timeless Treasure at the Four Seasons in Geneva at the end of March<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"380\" src=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-co-watch-4.jpg\" alt=\"\" class=\"wp-image-7991\" srcset=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-co-watch-4.jpg 832w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-co-watch-4-300x137.jpg 300w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-co-watch-4-768x351.jpg 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><figcaption class=\"wp-element-caption\"><em>Father and son Jacob Arabo and Benjamin Arabov<\/em><\/figcaption><\/figure>\n\n\n\n<p>\u201cIf we hadn't started the piece three and a half, four years ago, we wouldn't have done it,\u201d he added. \u201cEspecially because of the diamond crisis which is drying up because of the Russian war and the politics behind it.\u201d.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The brand was launched with 880 carats of rough yellow diamonds, which were examined by Seraina Wicht, head of gemology watch production. She examined them based on just two qualities of cut and clarity. According to the name of the watch, price was not the object. <\/h4>\n\n\n\n<p>Ten staff members were responsible for searching, sorting and cutting the gemstones into Asscher and baguette cuts. An additional 15 people were responsible for the construction of the yellow gold mesh structure of the watch, the setting of the diamonds and the movement casing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"380\" src=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-3.jpg\" alt=\"\" class=\"wp-image-7992\" srcset=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-3.jpg 832w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-3-300x137.jpg 300w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-3-768x351.jpg 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><figcaption class=\"wp-element-caption\"><em>The Billionaire watch was launched with 880 carats of rough yellow diamonds<\/em><\/figcaption><\/figure>\n\n\n\n<p>Some of the larger diamonds (up to 2.5 carats) were intended for the case. This is decorated with 46 stones totalling 55.15 carats. As well as the 159 carat bracelet, not to mention the 3.59 carats of chaboritic garnets on the dial. \u201cBut they did not set the gems according to their original size,\u201d according to the press release. \u201cOnly color matters here. So several large stones have been cut with a huge waste of material.\u201d.<\/p>\n\n\n\n<p>And has the risk paid off? The company remains silent on whether the watch has sold. But the frenzy surrounding the watch's big reveal made the Watches and Wonders event at the Palexpo convention center feel like a meditation retreat by comparison<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"832\" height=\"380\" src=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-6.jpg\" alt=\"\" class=\"wp-image-7989\" srcset=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-6.jpg 832w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-6-300x137.jpg 300w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/05\/Jacob-Co-watch-6-768x351.jpg 768w\" sizes=\"(max-width: 832px) 100vw, 832px\" \/><figcaption class=\"wp-element-caption\"><em>A polisher at work on the Jacob &amp; Co. Billionaire Timeless Treasure watch<\/em><\/figcaption><\/figure>\n\n\n\n<p>As Jacob Arabo, founder of Jacob &amp; Co. and father of Benjamin, was preparing to unveil the majestic watch (the case measures 52.2 mm x 43.5 mm), the throng of people holding smartphones in the air, ready to capture the moment when he opened the cover of the display case, indicated something substantial: \u201cPeople come here to see the unexpected,\u201d Arabov said. \u201cThat's the point of this event.\u201d.<\/p>\n\n\n\n<p>Source: <a href=\"https:\/\/www.jckonline.com\/editorial-article\/jacob-co-20-million-diamond-watch\/\" target=\"_blank\" rel=\"noreferrer noopener\">jckonline.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The $20 million Jacob &amp; Co. watch is a diamond passion dream. <\/p>","protected":false},"author":3,"featured_media":7995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,4],"tags":[],"class_list":["post-7987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-watches"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u03a4\u03bf \u03c1\u03bf\u03bb\u03cc\u03b9 Jacob &amp; 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