{"id":12138,"date":"2023-12-24T11:00:00","date_gmt":"2023-12-24T09:00:00","guid":{"rendered":"https:\/\/veneticomagazine.gr\/?p=12138"},"modified":"2023-12-22T15:16:24","modified_gmt":"2023-12-22T13:16:24","slug":"o-leonardo-dicaprio-ependyei-stin-oikologiki-marka-rologion-id-geneve","status":"publish","type":"post","link":"https:\/\/veneticomagazine.gr\/en\/news\/o-leonardo-dicaprio-ependyei-stin-oikologiki-marka-rologion-id-geneve\/","title":{"rendered":"Leonardo DiCaprio invests in the eco-friendly watch brand ID Gen\u00e8ve."},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>The protagonist of Wolf of Wall Street is one of the latest people to fund the innovative ID Gen\u00e8ve brand. The goal, to accelerate the principles of its circular economy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"389\" height=\"588\" src=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/12\/di-caprio-watch-1.jpg\" alt=\"\" class=\"wp-image-12143\" style=\"width:auto;height:450px\" srcset=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/12\/di-caprio-watch-1.jpg 389w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/12\/di-caprio-watch-1-198x300.jpg 198w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/12\/di-caprio-watch-1-8x12.jpg 8w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">When it comes to investing, Leonardo DiCaprio is one Hollywood star who has shown that he is funding his dream. <\/h4>\n\n\n\n<p>In the past, the Wolf of Wall Street actor and climate activist has funded companies aligned with his principles. Such plant-based food brands as Beyond Meat, the British vegan fast-food chain Neat Burger. Also cruelty-free sneakers L\u00d8CI, VitroLabs (a California-based biotech company working on making skin from cells) and energy company Kingo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"470\" height=\"588\" src=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/12\/di-caprio-watch-2.jpg\" alt=\"\" class=\"wp-image-12145\" style=\"width:auto;height:450px\" srcset=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/12\/di-caprio-watch-2.jpg 470w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/12\/di-caprio-watch-2-240x300.jpg 240w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/12\/di-caprio-watch-2-10x12.jpg 10w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><figcaption class=\"wp-element-caption\">Leonardo DiCaprio's ID Gen\u00e8ve watch, the Circular S. It is made from recycled steel that has been recycled in a solar furnace and features a fully deconstructed strap made from vegetable waste.<\/figcaption><\/figure>\n\n\n\n<p>Now, DiCaprio has chosen to invest more in what is worn on people's wrists. He invested in Swiss watchmaker ID Gen\u00e8ve, which just raised 2 million Swiss francs in initial funding. Founded in 2020, ID Gen\u00e8ve creates luxury Swiss watches using circular economy principles. It uses ethically sourced and recycled materials as well as low-carbon manufacturing processes. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Its objective? \u201cTo inspire and challenge the luxury sector to prioritise and innovate in environmental responsibility\u201d.<\/h4>\n\n\n\n<p>And DiCaprio echoes that sentiment. \u201cI'm thrilled to be an investor in ID Gen\u00e8ve. A brand that is leading change in the luxury industry and beyond. Constantly innovating and focusing on the principles of the circular economy,\u201d he said. The star is wearing ID Gen\u00e8ve's latest limited edition Circular S 41mm Circular S 41mm watch with a solar dial. It is made of 100% recycled steel. The steel has been remelted using a solar furnace, which reduces the carbon footprint by 165 times.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"447\" height=\"588\" src=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/12\/di-caprio-watch-3.jpg\" alt=\"\" class=\"wp-image-12146\" style=\"width:auto;height:450px\" srcset=\"https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/12\/di-caprio-watch-3.jpg 447w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/12\/di-caprio-watch-3-228x300.jpg 228w, https:\/\/veneticomagazine.gr\/wp-content\/uploads\/2023\/12\/di-caprio-watch-3-9x12.jpg 9w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/><figcaption class=\"wp-element-caption\">The ID Gen\u00e8ve team hopes that Leonardo Dicaprio's involvement in their company will encourage others to adopt more sustainable practices, such as using solar furnaces to re-freeze steel for luxury watches.<\/figcaption><\/figure>\n\n\n\n<p>It also carries a black \u201cTreekind\u201d strap, which is eco-friendly and made from 100% green waste to minimize waste and maximize reuse of materials. The same applies to the watch packaging, which is made entirely from mycelium mycelium and seaweed.<\/p>\n\n\n\n<p>\u201cWe have always been interested in working with a global environmental advocate like Leonardo DiCaprio, and we are thrilled that this partnership has come to fruition,\u201d says Nicholas Freudiger, Co-Founder &amp; CEO of the brand. \u201cOur hope is that this synergy will not only give us a stronger voice in advocating for sustainable practices, but also inspire and challenge our colleagues in the luxury sector and beyond to prioritize environmental practices.\u201d.<\/p>\n\n\n\n<p>Source: <a href=\"https:\/\/somethingaboutrocks.com\/article\/leonardo-dicaprio-invests-in-eco-watch-brand-id-geneve\/\" target=\"_blank\" rel=\"noreferrer noopener\">somethingaboutrocks.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Actor Leonardo DiCaprio has become the latest Hollywood watchmaking fan to invest in the industry. <\/p>","protected":false},"author":3,"featured_media":12140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,4],"tags":[],"class_list":["post-12138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-watches"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u039f Leonardo DiCaprio \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae | Venetico Magazine<\/title>\n<meta name=\"description\" content=\"\u039f \u03b7\u03b8\u03bf\u03c0\u03bf\u03b9\u03cc\u03c2 Leonardo DiCaprio \u03ad\u03b3\u03b9\u03bd\u03b5 \u03bf \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf\u03c2 \u03b8\u03b1\u03c5\u03bc\u03b1\u03c3\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 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