The famous model, TV presenter and businesswoman teams up with Gerard Butler in a new campaign that celebrates the value of personal time. But also the importance of taking care of ourselves and connecting with what really matters.
With the slogan «Festina, my time», this campaign invites us to stop, reflect and enjoy time with ourselves. In a world that never stops. Festina encourages us to look within, to appreciate everyday life and to restore balance.
Martina Klein perfectly embodies the spirit of Festina. A modern, hardworking woman with personality, experience and an authentic way of being in the world. Her presence reflects the brand's core values: authenticity, freshness, character and expertise. Together with Gerard Butler, Festina ambassador for over a decade, they form a charismatic and intimate duo. One that resonates with audiences around the world.
The campaign will be shot in New York City during June and will be released in September 2025. The visual storytelling will feature an elegant, natural and emotional tone. With a global presence across print, digital, outdoor, online and point-of-sale channels.
Natalia Rodríguez, Marketing Director at Festina, states.
«With this campaign, we are taking a step forward in the way we communicate. So we want to talk about time in a more intimate and personal way. And both Martina and Gerard are the perfect partners to share this message. Martina represents the real woman of today. A woman who is confident, professional, authentic but also full of inspiring energy.»
Martina Klein adds.
«I am delighted to join the Festina family. For me, personal time is a necessary luxury. Still, to be able to represent a brand that values this concept is a real privilege.»
Source: naj.co.uk
