The newest international exhibition of the jewellery world has opened in the Chinese city of Shenzhen. The Joy of Colour brings together designers from all over the world. Their common passion is designing jewellery inspired by the world of technology.
The Joy of Colour exhibition is a curated immersive experience. It is an invitation to the public to discover how artificial intelligence (AI) and the Metaverse. How they might inspire jewellery design in the future.
The presentation is in four sections. The first examines the psychological impact of social phenomena. Such as gaming and loneliness through jewellery design after the pandemic. The second reinterprets and reconstructs historical jewellery design. The third addresses the impact of the circular economy and sustainable practices on design. Finally, the final chapter considers the prospects for jewellery in an increasingly ‘phygital“ world.
This exhibition aims to introduce visitors to an inspiring environment where design and colour reflect a new era of fast looking. As well as a combination of artificial intelligence, personal and virtual techniques in the world of jewellery.
The exhibition presents the work of 24 jewellery designers from around the world. Some of the highlights include Italian artist Alessio Boschi. Also the Harem's Garden Masterpiece collection, includes 2,000 gemstones over 183 carats.
The work of Amedeo, also an Italian jewellery designer, will be presented through installations of photographic screens. Even alongside digital reproductions of jewellery by Sarah Ho and Hong Kong designer Austy Lee, among others.
This uniquely innovative exhibition is the brainchild of jewellery expert Paola De Luca. Founder of research and creative intelligence company, The Futurist, De Luca is the creative director and trend forecaster.
Born in Rome, she is credited with many important achievements in the field of jewellery. Such as designing the first Fendi jewellery collection under the creative direction of Karl Lagerfeld and Carla Fendi. She was Design Director for special projects at Swarovski.
She also served as Global Design Manager for over a decade for UnoAErre. An Italian jewelry exporter noted as one of the largest in the world. Today, she believes that the art of communication is one of the most fundamental principles in jewelry design.
She explains. “Whatever vision, content or goal we may have, if we don't communicate it properly and effectively, it can result in our efforts being lost. So entering the 3.0 era, my vision for the future of jewellery design involves designing and producing forms that are infused with immersive experiences. By creating hybrid spaces where digital art and culture will be an inspiration for consumers and commerce. Also the enjoyment of the ultimate luxury experience.”.
The Joy of Colour exhibition is hosted by The Shenzhen Jewelry Museum at Jinzhan Jewelry Plaza in the Luohu district of Shenzhen.
This 2,610 square metre building is China's first public museum focusing on jewellery. The space officially opened on October 16, 2019, with two floors dedicated to permanent and visiting jewelry exhibits.
The Joy of Colour Exhibition will take place from 10 March to 10 May 2023. It therefore promises to combine the best elements of the world of jewellery design, digital art and craftsmanship. Featuring modern and bold jewellery designers such as Marina B, Never Not and Farah Khan.
Source: katerinaperez.com
