The history of the iconic Serpenti has been unfolding for about seventy years. With the snake becoming the most distinctive emblem of the luxury jewellery house Bvlgari. It is no surprise that the most famous design of the Roman house with Greek roots is the snake. A member of the animal kingdom, particularly important from antiquity to the present day. A symbol of fertility, rebirth and protection of the home from evil spirits.
Starting from the first plan presented in the decade of 1940, the iconic piece has managed to win the hearts of women. While constantly evolving according to the times we live in. The original design, a watch bracelet known as Tubogas created by the brothers Constantine and Mario Bulgari, enchanted with its golden serpentine silhouette. In the years that followed, from 1950 and then, elegant snake designs evolved into the company's most alluring pieces. Adorned with rubies, emeralds, diamonds and other precious stones.
Inspired by the flexible invertebrate body, the striking Serpenti pieces wrap around different parts of the body like shining armour.
The Serpenti slipped into its golden age in the decade of 1960. He identified with the Elizabeth Taylor. The star was seen with her wrist-wristband wrapped around her wrist while in Rome for the filming of «Cleopatra's». Thus, the bracelet became the object of desire for hundreds of women. By that time the scales of the snake had begun to appear in three-dimensional form in drawings. While some of them acquired fanciful colours with the use of enamel. The skilful way in which the artisans turn each creative idea into a masterpiece, something that requires complex production steps before it is perfected, has made these jewels collectible and sought after at auctions.
Just as a snake constantly changes its skin, the house of Bvlgari transforms his first icon. It presents matching earrings, pendants, rings and belts that embody the bold sensuality of the precious reptile and defy ephemeral trends. Over the years, women have claimed a leading role in society and jewellery Serpenti became their most trusted ally. Wrapped around various parts of the body, Serpenti jewellery brings out the fearless side of women. The seductive serpent of Bvlgari became among others the favorite «pet» of the journalist Diana Vreeland who liked to wear the belt Serpenti in the neck.
Today in the realm of jewellery, the timeless Serpenti reign in new, modern versions. From more exuberant silhouettes to more minimalist lines that dominate by day and shine by night. Marking the most precious moments of the women who have the pleasure of owning them.
