All the major jewelry retailers are ready to celebrate the holiday season. Several of them are featuring their celebrity ambassadors in festive ads.
These are four campaigns that will get you in the holiday spirit.
Swarovski
Swarovski has chosen global brand ambassador Ariana Grande for its holiday campaign.
The «Party of Dreams» campaign is the brainchild of Global Creative Director Giovanna Engelbert. With the help of fashion photographers Mert and Marcus and music video director Christian Breslauer.
«I love the way the campaign captures the holiday spirit. Also, the dynamic style of the music video in the film brings it all together,» Grande said.
«It's wonderful to bring a little joy and sparkle this holiday season. And I'm excited to continue this journey with Swarovski.».
The ads show Grande entering a nightclub «that embodies the essence of the Swarovski universe,» the company said. There she is met by an array of fashionable guests decked out in Swarovski jewelry while they celebrate and dance.
Grande is wearing a haute couture creation designed by Englebert. Also jewelry from the «Swarovski Millenia» and «Matrix Crash» collections.
The guest appearances were inspired by party attendees from different eras, who gathered to celebrate.
«I had the pleasure of not only creating the most amazing party ever, but doing it with the incredible Ariana Grande. We had a great time making my vision a reality,» said Englebert.
«To see her embrace the joyful, yet modern glamour of Swarovski was an honour and pure joy. This has been a longtime dream that finally came true in the most spectacular and vibrant way, full of creative energy, pop culture and a shared desire to celebrate and spread some happiness during the holiday season.».
The campaign is shared through social media, TV, print and other digital venues.
Tiffany & Co.
Tiffany & Co. ambassador Anya Taylor-Joy stars in the jeweler's holiday campaign.
The campaign is a nod to the history of the historic brand as well as its birthplace, New York City.
Taylor-Joy explores New York City wearing Tiffany & Co. jewelry and a little black dress, showcasing New York City «as the place where every act of love is celebrated, from timeless bonds to important beginnings,» the company said.
Directed by Jonas Lindstroem, the actress walks through a vault-like door, a reference to the entrance of the Landmark flagship in New York.
She walks across the Brooklyn Bridge wearing «HardWear by Tiffany» designs, ends up at the Landmark and peers through the windows of Fifth Avenue.
As vintage music plays in the background, Taylor-Joy looks out over a snowy city landscape.
The campaign also includes a series of vignettes, photographed by Carljin Jacobs.
In them, Taylor-Joy wears designs from «T by Tiffany», a New York-inspired collection, as well as «Knot by Tiffany», which symbolizes close ties.
Tiffany & Co.'s holiday campaign is distributed through print, digital and social media.
Source: nationaljeweler.com
