“From economic renaissance to increased political participation, we've brought together the key themes and leading movers and shakers that will guide and shape the culture in the new year,” the report said. “While this edition of the trend report covers topics such as fashion, beauty, Web3, dating and more, the ussa is dominated by communication and connection.”.
For the parts that mainly concern the jewellery industry, the report tells us a lot of things we already know. For example, Generation Z is interested in sustainability and likes to shop from altruistic brands. But there are some interesting facts and businesses looking to connect with potential Gen Z consumers (and older generations) may find it useful to read it. Here's a look at the most useful points.
Recycled products and sustainability
Those brands that trumpet that their products are made using recycled metals and sustainable materials have a head start here. Generation Z cares about sustainability. More than half of respondents said they plan to make their own clothes in 2023. And many are budget conscious and interested in thrifting. Although that may not sound like a good fit for many jewelers. Both the sustainable and the evergreen factor are key points to highlight to the consumer.
Taking action against social injustices
Social justice remains an important factor for Generation Z consumers. While only 30% is big enough to vote, the rest of us can influence with our wallets. They seek out brands with similar values and donate the proceeds to relevant causes. Additionally, disability support is a key issue for Gen Z according to the report. Thus, three out of four users participating in the survey said they would like to be a follower of an influencer with a disability.
