The snake is one of Bulgari's most iconic motifs. Since its first appearance as an elegant Tubogas watch bracelet in 1948, the golden snake has captivated many celebrities.
One of them was the actress Elizabeth Taylor. She first fell in love with the Roman jeweler during the filming of Cleopatra alongside Richard Burton in 1962. It is there that the bracelet with the double-coiled snake makes its first appearance. When it was famously photographed on Taylor's wrist on set.
Since then, the sought-after piece has become one of the most recognisable symbols of the brand. As the flexible coils are easy to change, they can be wrapped around the neck and also high up on the arms.
From elegant jewellery to expensive jewellery, Bulgari's famous muse continues to evolve over the years. So wear the symbolic reptile as a power piece on the red carpet and beyond, in countless variations. Fashion editor Diana Vreeland once ordered a white and pink enamel version to wear as a belt.
Next year will mark the 75th anniversary of the brand. To kick off the celebrations, Bulgari is partnering with the distinguished media artist. He created a digital image that pays homage to the brand's beloved symbol and its transformation.
From 25 November to 23 December 2022, art connoisseurs will flock to London's Saatchi Gallery, where a treat awaits them.
Inside the exhibition, one will enter the virtual world of Anadol. Anadol has inspired a unique piece of artificial intelligence artwork from billions of images of nature. With over 200 million images to be exact, he has created an immersive, fantastical, data-based experience.
