Model and skincare founder Hailey Bieber stars in Tiffany & Co.'s 2022 holiday campaign. Photos by Raymond Meier and videos by Mario Sorrenti.
The American jeweler unveiled its advertising campaign for the 2022 holiday season. Starring in it is the ambassador of the house Hailey Bieber.
The campaign was launched on 2 November and is centred around a video by Mario Sorrenti, which shows a decadent party taking place at The Factory. In Andy Warhol's famous studio in New York, as designed by Tiffany. factory.
Hostess Bieber dances and hands out Tiffany's famous blue boxes to her guests. They wear jewelry from various Tiffany collections and dance in front of a spotlight. Featuring projections of Warhol's illustrations for the house's greeting cards in the 1950s and 1960s.
Instead of a Christmas tree, the party includes a huge array of blue Tiffany boxes tied with red ribbon.
Even iconic jewellery such as Jean Schlumberger's “Bird on a Rock” brooch makes cameo appearances. Accompanying the video are photos by Raymond Meier showing Bieber in a multitude of jewelry.
“This holiday season, we wanted to celebrate Andy Warhol and elevate his relationship with Tiffany & Co. So we drew inspiration from the iconic greeting cards he created for our clients in the 1950s and ’60s.’ So said Alexandre Arnault, executive vice president of product and communications at Tiffany & Co.
“The campaign video brings these elements together as a tribute to our long-standing relationship with one of the world's most famous artists.”.
Shoppers can take home their own piece of Tiffany & Co. x Andy Warhol memorabilia. Also available both in stores and online are various Warhol-designed home items such as tableware, tree ornaments and playing cards.
For the holidays, Tiffany stores feature Warhol installations. But the Warhol collection is also charitable.
Michael Dayton Hermann of the Andy Warhol Foundation for the Visual Arts said: “In addition to celebrating the timeless creations of Tiffany & Co. and Andy Warhol, this unique collaboration will generously support the Warhol Foundation's endowment, which has distributed over $275 million in grants to visual arts organizations.
“The Foundation is pleased to focus on the enduring power of art with Tiffany & Co. during this ‘Warholiday' season.”.
