As lab-grown diamonds continue to grow in popularity, differentiation has become essential for jewellery retailers. This is especially true in the high quality, high margin product category.
This webinar will give retailers the understanding and “script” for more sales. It will also successfully promote the value-added benefits of GCAL's 8X® high-cut lab-grown 8X® diamonds.
Stuller, Inc. Senior Diamond Director Carl Lehnhardt and Senior Director of Diamond and Gemstone, Merchandising Heather Fontenot will reveal the company's perspective and strategy. Specifically why they accept GCAL's certified 8X® premium cut lab-grown diamonds. Even the advantages of purchasing lab-grown diamonds from Stuller.
“We began to recognize that the average lab-grown market was following the familiar philosophy of wholesale diamond sales. Something that doesn't add value, it just reaches the lower market price,” says Lehnhardt.
”Lab-grown has become a disruptive force in the traditional fine jewellery space. So too the 8X, with the technology and craftsmanship behind it, sets a new standard for diamond cutting that only a few can achieve. To overcome the race to the bottom we need to embrace and promote a premium product. The 8X is the answer!”
Initially, GCAL CEO Angelo Palmieri and Senior Investigative Gerontologist Sharrie Woodring will give a tour to those participating in the webinar. The tour will be in a lab where they will be shown the complex 8X diamond certification process.
In particular, they will explain the strict cutting parameters for classifying diamonds as 8X Round, 8X Princess and 8X Oval. They will then present all the features and benefits of 8X so that one can increase sales of these fine cut diamonds. This will include the interactive digital certificate, with high resolution images. Also the videos and analysis of the light performance for each 8X diamond that will be certified.
“We are thrilled that Stuller chose GCAL 8X as a high-cut laboratory cultivation diamond,” Angelo explained. “The 8X provides the true differentiation that every retail jeweler is looking for in this increasingly competitive market segment.”.
GCAL 8X® Cut Grade certified diamonds must achieve excellent ratings in all eight parameters of cut quality. 8X is currently available in round, oval and princess shapes. Other shapes will be released soon.
To subscribe to “Discover the benefits of 8X® Lab-Grown diamonds” click here.
