The news that Chopard director Caroline Scheufele and famous singer Mariah Carey are collaborating on a new collection has excited the jewellery world.
This meeting brings us not one but two brand new collections of fine jewellery. The Chopard X Mariah Carey collection and the Happy Butterfly X Mariah Carey collection. The first presentation in September 2022 was held at a private cocktail party in Manhattan.
There these two dynamic women presented their creations to the world.
Most collaborations are usually the result of companies going after the artistic talent they seek to work with. In this case it started on the talent side of the case. In December 2020, Mariah Carey approached Scheufele with the idea of a collaboration.
So she proposed a collection that would celebrate her “Diamond Disc” in honor of her famous hit “All I Want for Christmas Is You”. All that remained was to find a common source of inspiration that they could both support to bring the designs to life.
So the butterfly is an obvious choice of symbol for this partnership. For Carey, Butterfly is the name of the album that launched her career in RnB and Hip Hop music in 1997. For Scheufele, nature is one of her biggest inspirations when designing her collections.
Butterfly wings are protagonists in many high jewellery and watch creations.
However, what both women admire most about the butterfly is the symbolism of rebirth, renewal and transformation. These describe the achievements and careers of both of these successful entrepreneurs.
The Chopard X Mariah Carey collection of one-of-a-kind high jewelry pieces includes a pair of asymmetrical earrings, a necklace and a ring. Each is made entirely of Fairmined ethical certified gold, set with a multitude of natural diamonds. An homage to the infamous annual red carpet collection. These pieces epitomise the Maison's glamorous style.
The Happy Butterfly X Mariah Carey high jewellery collection retains the design codes of Happy Diamond with a twist. Updating the style with the butterfly motif, each piece is a creation also made from Fairmined certified ethical gold. It is also entirely encrusted with either natural diamonds or red carnelian.
Beautiful and excitingly different, these two collections are sure to resonate with many jewellery lovers.
