Domestic jewelry brands present their proposals for the 2026 charm, pieces that, although associated with the coming of the new year, have that timeless aura that makes them much more than a seasonal amulet. In fact, the charm has made a dynamic comeback as an everyday jewel, a small but essential symbol of personal intention, protection and aesthetic identity.
Wuri: From tradition to statement piece
The tradition of the gouro in Greece has deep roots. From ancient Greece to modern times, our culture has always sought ways to weave good luck into everyday life. In its modern version, the charm is no longer an object that “ends” with January; instead, it has evolved into a statement detail that is worn all year round. Precisely because its meaning does not belong to just one day. It belongs to everything we want to remember, honour and attract.
Greek brands have played a key role in this transformation. With careful design, premium materials and high jewellery details, they transform a symbolism into an object of personal aesthetics. A number, a symbol, a geometry or a word acquire a clear, minimalist language that does not scream “good luck” but captures an intention: to start the year and every day with light.
A tender gift
A good luck charm as a gift is still one of the most loving gestures. A charm chosen for someone you love always carries a message within it. And when it is well crafted, with a balance between symbol and jewellery, it becomes a gift that does not “sleep” in a drawer, but is worn, accompanies, becomes part of a personal narrative.
For those who choose it for themselves, it serves as a little reminder of self-care. A subtle reminder that you deserve something beautiful, something to “hold you” through the year. And maybe that's why the charms of recent years have become so popular. Because they're not just charms, they're a quiet statement of optimism and elegance. So this year, the Greek brands’ charms don't just accompany the change of year, they illuminate the entire horizon of personal style.
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Source: madamefigaro.gr
