It's a great day for the Arianators. As American pop icon, singer and actress Ariana Grande is named as the latest Swarovski brand ambassador.
Grande's first appearance in her new role will take place at the end of October with Swarovski's holiday campaign.
«Ariana's charisma and positive energy resonate with the essence of Swarovski. It is about bringing joy to the world and I am thrilled that she is joining us as a brand ambassador.» Said Giovanna Engelbert, global creative director of Swarovski.
«Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances, as well as her personal style. I look forward to engaging in inspiring creative dialogues with her.».
Grande said she is «thrilled» to become a Swarovski brand ambassador. But also that it is «an honor to represent a house that shares my passion for creativity. It pushes the boundaries beyond the world of jewellery and promotes the values of non-negotiable self-expression. I look forward to embarking on this journey and inspiring others to embrace their own unique brilliance.».
Previous ambassadors of the brand have included model Bella Hadid, as well as Karlie Kloss and Miranda Kerr.
Grande's appointment as Swarovski's new ambassador is part of Engelbert's ongoing transformation of the historic jewellery brand with the addition of fresh energy and colour, which began with her arrival in 2020 and included achievements such as a major co-branding with Kim Kardashian's Skims last year and the development of lab-grown diamond collections.
Source: somethingaboutrocks.com
