Gold is the most expensive gold ever. But that doesn't seem to be a problem for high-end designers in this category. In fact, the yellow metal's reputation as a safe haven in uncertain times may also be why we've seen so many new gold and diamond collections this year. Even including many lines that made a splash during Las Vegas Jewelry Week this spring.
We went to the shows expecting a wave of white gold designs, as that's where the winds of the jewelry trend seemed to be blowing. But instead, we saw a wave that simply underscored the fact that yellow gold and diamond combinations are still the bread and butter of the jewellery industry.
We saw the colourless gemstones set in a yellow gold necklace. Also scattered on yellow gold bracelets, set in yellow gold frames and scattered on yellow gold charms.
Overall, the designers emphasized the wearability of the precious metal and the warmth it gave to their colder stones.
Although almost no one complained about the cost of gold at the Las Vegas shows, 14-carat styles appeared in greater numbers than in previous years. Which suggests that designers at least took the price of their products into consideration.
«You don't want to alienate customers.» Says Dimitra Lalaounis of Greek jewelry brand Lalaounis to JCK. She added that she recently began offering her traditional gold jewelry from 22-karat gold to 18-karat gold with a 22-karat finish. «In this way we are maintaining our DNA and not moving away from it.».
Source: jckonline.com
