Bvlgari has chosen its birthplace, the eternal city of Rome, to present Aeterna, its new high-end collection. Rome is the eternal source of inspiration for the brand. Presenting for the occasion an exceptional selection of over 500 creations. Such as High Jewellery and High Jewellery Watches, High-End Bags and High-End Fragrances. It was also an opportunity to celebrate as it was Bvlgari's 140th anniversary, a major milestone for the Roman house.
Highlighting the uniqueness of the event, Bvlgari held its luxury extravaganza in a location that was made accessible exclusively to the house for the occasion. Rome's Terme di Diocleziano, one of the most stunning architectural complexes with antiquities and beautiful open-air museums in the Eternal City. Part of the Museo Nazionale Romano, considered the largest bathhouse in ancient Rome. With an area of 13 hectares it could accommodate up to 3,000 people at the same time. The stunning complex, built between 298 and 306 AD, is also adorned with magnificent sculptures and fascinating ruins.
The international guests enjoyed a trip to eternity, including Bvlgari brand ambassadors. Anne Hathaway, Priyanka Chopra Jonas, Liu Yifei, Shu Qi, Hikari Mori and Alessandro Gassman. Where the layered beauty of Terme di Diocleziano, the timelessness of Bvlgari's fine jewellery creations and the ultra-modern spirit of the event's performances transcended time.
To celebrate the special anniversary, Bvlgari brand ambassador Priyanka Chopra Jonas wore the Serpenti Aeterna necklace. The most precious piece of High Jewelry ever created by the Roman house.
With seven D flawless diamond drops weighing a total of 140.00 carats, one for each year of the brand's history. But also 698 diamond baguettes weighing 61.81 carats, this incredible necklace took more than 2,800 to complete. Revealing an extraordinary combination of creativity, expertise and daring, values that have always defined the brand's vision.
Terme di Diocleziano, recently reopened to the public after long restoration works. During the evening it hosted a spectacular jewellery show that took place in the Chiostro Ludovisi. An intimate space built over the Terme's large outdoor pool, with styling curated by Carine Roitfeld. The show also included an iconic cast. Such as Mariacarla Boscono, Blesnya Minher, Elisabetta Dessy, Isabella Rossellini, Carla Bruni and Giacomo Cavalli.
Before the start of the performance, the guests had the opportunity to watch a special, poetic duet. Choreographer and dancer Sadeck Berrabah and also ballet dancer Eleonora Abbagnato, director of the Teatro dell'Opera di Roma.
Mixing classical and contemporary dance, they celebrated Bvlgari's ability to combine the past, present and future, bringing to life timeless works of art.
Their performance was followed by an exciting choreography by Sadeck Berrabah and 80 dancers. They moved in synchronicity, perfectly embodying his signature artistic direction.
At the Chiostro di Michelangelo in Loutra, named after the famous painter and sculptor to whom it is traditionally attributed, Bvlgari delighted guests with a gala dinner designed by Michelin-starred Italian chef Massimiliano Alajmo, who developed a menu especially for the event.
The dinner was followed by a live performance by the internationally acclaimed artist and singer-songwriter Elisa.
For the occasion, «Vista Aeterna», an impressive visual creation by Dutch designer Sabine Marcelis, was donated to the city of Rome under the auspices of the Fondazione Bvlgari. The artwork will be on display in the iconic Piazza di Spagna from 19 May to 15 June.
It offers a contemporary interpretation of the urban landscape of Rome. It consists of twelve travertine-based pillars decorated with reflective coloured mirrors. These rotate continuously during the day, following the path of the sun from dawn to dusk. As they move, they capture and refract sunlight, projecting a spectrum of warm, sun-inspired hues into the environment. Providing an ever-changing view, it is a perpetual celebration of the luminosity of the eternal city and its architectural heritage.
Continuing its pioneering spirit and unwavering commitment to innovation in luxury, the house also unveiled the Bvlgari Digital Passport. This immutable digital record stores the unique attributes and credentials of each High Jewelry creation on the private Aura blockchain transaction chain. Which even secures product data indefinitely with the highest standards of transparency and security.
Bvlgari Aeterna Showroom
Offering an in-depth look at the collection, Bvlgari presented its unique Aeterna creations in Aula X at Terme di Diocleziano. A timeless space that shows the grandeur of the ancient Roman spa with a spectacular height of around 22 metres. The exquisite Serpenti Aeterna necklace shone in the centre of the Ara Aeterna, a prominent dedicated space within the exhibition area and a video revealing the craftsmanship behind its creation is shown in a specially designed theatre.
A series of key Aeterna creations were presented in showcases inspired by Italian architect Lina Bo Bardi. But also in front of stunning reinterpretations of architect Giovanni Battista Piranesi's designs, rendered in precious bespoke tapestries, realised using the high-density jacquard technique by the historic Venetian Rubelli textile mill.
The prints show reproductions of the ancient plan of the Terme di Diocleziano and the Forma Urbis Severiana, an ancient map of Rome engraved on marble slabs dating from the time of Septimius Severus (between 203 and 211 AD), which Piranesi collected in the volume Antichità Romane, published in 1756. A masterpiece celebrating the historical heritage of Rome as well as Italian art, craftsmanship and technology, it was made possible thanks to the collaboration between Bvlgari, the Istituto Centrale per la Grafica and Rubelli.
The table d'artiste showcased High Jewelry's magnificent creations in unique showcases made in Italy from alabaster, the stone of light, focusing on the unique light of Rome, a timeless source of inspiration for the creation of the jewellery collections of the house.
Source: lifestyleinsider.co
